Mastercard, in partnership with AstroPay, launched Astros do Futebol, a promotional campaign created for the Brazilian market and featuring Lionel Messi. The initiative gave cardholders the opportunity to win exclusive prizes, including an autographed jersey and a miniature Champions League trophy.
The visual concept combines the energy of elite football with Mastercard’s premium identity. Stadium imagery, dramatic lighting and vibrant turquoise accents create a dynamic atmosphere while establishing a clear hierarchy for the campaign’s mechanics, rewards and call to action.
My Role
- Art Direction
- Visual Design
Credits
- Agency — Mastercard
I developed the campaign’s key visual, integrating brand assets, promotional messaging and photographic elements into a cohesive composition adaptable across digital formats.
