My Role
- Art Direction
- Graphic Design
- Visual Development
Credits
- Client — Mastercard
- Partner — Inter Loop
Milhão de Pontos is a promotional campaign developed for the Brazilian market in partnership with Inter Loop. The initiative gave customers the opportunity to win one of two prizes of one million points, along with hundreds of additional rewards redeemable within the loyalty program.
My work focused on translating the promotion into a clear, energetic and visually engaging communication system. The campaign combined Inter’s recognizable orange palette with three-dimensional graphic elements, bold typography and a structured information hierarchy designed to communicate the benefits across multiple digital formats.
The final visual system was adapted across social media, display banners and digital campaign formats, maintaining a consistent identity and clear promotional message at every scale. The project demonstrates my approach to art direction and campaign design, combining brand consistency with adaptable digital communication.
