AstroPay × Leo Messi — Astros del Fútbol
Soy del Mar captures the feeling of belonging to the coast: warm light, open water, and days that unfold at their own pace. For this swimwear brand, I developed a visual identity that brings together the ease of Caribbean living and the considered detail of a contemporary fashion label. image sixth fourth moved they’re. That. Beginning fill he over bring forth his signs don’t spirit place after behold cattle life from very greater.
Client:
Mastercard
Scope:
Campaign Design, Digital Adaptations
Market
Latin America
The Challenge
The creative challenge was to bring together Leo Messi’s presence, AstroPay’s brand identity, and the campaign’s promotional message within a clear visual hierarchy. Each composition needed to capture the excitement of football while keeping the offer easy to understand across different formats.
My Approach
Working with the supplied campaign assets and brand guidelines, I focused on the relationship between imagery, typography, and promotional content. Messi’s image became the focal point, with supporting elements arranged to guide the viewer from the campaign headline to the call to action.
Key design priorities included:
- Integrating Messi’s imagery with AstroPay’s visual identity.
- Balancing emotional appeal with clear promotional messaging.
- Adapting compositions to different dimensions and placements.
- Maintaining consistency in typography, color, and brand placement.
- Giving supporting information enough space to remain readable.
The Outcome
The work brought a consistent visual language to the campaign’s different applications, connecting football storytelling with Mastercard’s brand presence. Each adaptation preserved the campaign’s character while giving its message the space and clarity required by the format.
What I Delivered
- Campaign layouts using supplied brand and talent assets.
- Digital adaptations for different formats. promotional messaging.
- Headline, promotional copy, and call-to-action hierarchy.
- Consistent application of campaign guidelines.
- Final artwork preparation for digital use.
Recent Works
