Banco Inter × Mastercard — Milhão de Pontos
Soy del Mar captures the feeling of belonging to the coast: warm light, open water, and days that unfold at their own pace. For this swimwear brand, I developed a visual identity that brings together the ease of Caribbean living and the considered detail of a contemporary fashion label. image sixth fourth moved they’re. That. Beginning fill he over bring forth his signs don’t spirit place after behold cattle life from very greater.
Client:
Banco Inter × Mastercard
Scope:
Campaign Design, Digital Adaptations
Market:
Brazil
The Challenge
The design challenge was to communicate the Milhão de Pontos promotion while bringing Banco Inter and Mastercard together within a cohesive campaign. The layouts needed to give the rewards message a strong presence, balance both brands, and leave room for supporting information without overwhelming the composition.
My Approach
Working within the campaign’s visual direction and brand guidelines, I focused on organizing the content around a clear promotional headline. Typography, spacing, and composition guided the reading order, connecting the main message with supporting details and the call to action.
Key design priorities included:
- Giving the rewards proposition a prominent place in each layout.
- Balancing Banco Inter and Mastercard brand elements.
- Establishing a clear hierarchy for Portuguese-language messaging.
- Adapting compositions to different digital formats.
- Maintaining readability across promotional and supporting content.
The Outcome
The resulting assets presented Milhão de Pontos through a consistent visual approach, keeping the rewards message central across campaign adaptations. Each layout brought together brand recognition, promotional content, and supporting details in a clear composition.
What I Delivered
- Promotional campaign layouts.
- Digital asset adaptations.
- Typography and content hierarchy.
- Consistent application of both brands’ guidelines.
- Final artwork preparation for digital placements.
Recent Works
