Baubap — Social Media Design

I developed social media assets for Baubap, translating financial products, promotions, and referral initiatives into clear and approachable digital communication. The content covered digital loans, business-focused messaging, educational topics, and acquisition campaigns, including the referral program offering a $400 MXN reward for a first successful referral. Each piece was designed to make financial information easier to understand while encouraging engagement, reactivation, and participation across different customer touchpoints. The visual approach built on Baubap’s distinctive purple and lime identity, combining bold typography, playful graphic elements, and 3D financial imagery with a structured information hierarchy. Promotional pieces used stronger visual emphasis around benefits and calls to action, while educational and community-focused content maintained a more accessible tone. The system was adapted across social media, paid advertising, and customer channels, creating a consistent visual language across horizontal, vertical, and mobile-first formats.