Baubap — Social Media Video Campaign

I created promotional videos for Baubap’s social media campaign, combining animated typography, live-action footage, and the brand’s signature purple palette. The visual approach kept the messaging direct and the brand recognizable throughout each piece.

The project included 60- and 15-second versions, with pacing and text sequences adjusted to each duration. Both edits focused on delivering a clear message through concise storytelling and consistent brand design.