JLR — Luxury Social Media Design

Social media assets for Jaguar and Land Rover in Colombia, supporting vehicle launches, brand experiences, and commercial communications. The work translated the local importer’s needs into designs that reflected each brand’s luxury positioning, presenting the vehicles through their design, craftsmanship, and aspirational appeal. Working within each brand’s guidelines, I used restrained typography, generous negative space, and carefully balanced compositions to let the photography lead. Promotional messages and calls to action were integrated with discretion, maintaining clarity without compromising the refined visual tone. Each adaptation preserved the brand’s distinct character while bringing consistency and attention to detail across social formats.