Mastercard — Astros del Fútbol
Soy del Mar captures the feeling of belonging to the coast: warm light, open water, and days that unfold at their own pace. For this swimwear brand, I developed a visual identity that brings together the ease of Caribbean living and the considered detail of a contemporary fashion label. image sixth fourth moved they’re. That. Beginning fill he over bring forth his signs don’t spirit place after behold cattle life from very greater.
Client:
Mastercard
Scope:
Campaign Design, Digital Adaptations
Market
Latin America
The Challenge
Football connects audiences across Latin America, but each market brings its own communication needs. The design challenge was to translate the Astros del Fútbol campaign into clear, engaging assets while maintaining Mastercard’s visual identity and balancing the campaign story with promotional information.
My Approach
I worked within Mastercard’s brand guidelines and the campaign’s established visual direction, adapting the design to different formats and communication needs. My focus was on composition, typography, and visual hierarchy, giving each asset a clear reading order while keeping the campaign recognizable across applications.
Key design priorities included:
- Balancing football imagery with campaign messaging.
- Establishing a clear hierarchy for headlines, supporting copy, and calls to action.
- Maintaining consistent typography, color, and brand placement.
- Adjusting layouts to suit different dimensions and content requirements.
- Keeping promotional details readable within each composition.
The Outcome
The work brought a consistent visual language to the campaign’s different applications, connecting football storytelling with Mastercard’s brand presence. Each adaptation preserved the campaign’s character while giving its message the space and clarity required by the format.
Recent Works
